There will always be a need for printed collateral. Maintaining consistency with the rest of your company's materials is crucial. A well designed printed piece balances pleasing aesthetics with vital information regarding your product or business. More often than not, this is easier said than done. I keep a file drawer filled with poorly designed brochures, catalogs, etc., that are either boring, text-ridden dictionary's or stock-photography eye candy with no useful information. When you need to say more about yourself than what will fit on a business card, have it done professionally.