The McDevitt Studio, Corporate Identity
BLUE PIRANHA, Inc.

The most difficult part of this assignment was coming up with an original piranha graphic. Piranha's are very memorable characters as is but trying to design a simple icon that captures the look and more importantly, the feel, of that aggressive little fish was quite a challenge. Overall, this was one of my favorite packages and the die-cut bite mark taken out of the card elicited a response from anyone who was handed one without fail.